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E.M. Forster's best selling novel "A Passage to India" is a story about misunderstanding, of wrong signals, of exaggerated expectations, of offences unwittingly caused and taken, and of inevitable disappointment. It is a parable of the complications that arise when eager Anglo-Saxons go traveling to India. It also describes the experiences of 'some' in our industry who have gone before us and failed in their attempts at offshore detailing.

When Dowco first entertained the idea of going to India, we do admit there was a degree of wide eyed enthusiasm on our part. Although fascinated with India's uniqueness and rich oportunity, we did have reservations and we expected challenges on the road ahead. We were, however, diligent in our efforts from the outset to ensure we had the right attitude, the right partners and right staff in place.

Thanks to the efforts of both Dowco Consultants staff and Dowco Max staff, we can proudly say that after 8 months of operation, with a growing drawing office of 28 detailers, Dowco Max Services is effectively servicing all three of our North American detailing offices. At present, we are also in the process of securing larger premises that will enable us to meet the next phase of growth.

Partially known for its booming high-tech service sector, the new India is also becoming recognized as being on the brink of replicating the astonishing burst of growth that transformed China from poor-house to power-house in little more than two decades. This fact, combined with the abundant iron ore resources and well-established base for steel production in the country, the steel industry in India is poised for growth in the coming decades. Production has increased from 17 MT in 1990 to 36 MT in 2003 and 66 MT is targetted for 2011.

In addition to satisfying the needs of Dowco's three domestic offices, Dowco Max Services will expand services to the growing steel construction industry in India.

Could this be the beginnings of Dowco global? Stay tuned.